How To Become A Social Media Manager Step By Step


In this article, I will share with you how to become a social media manager an how to make a full-time income with social media manager jobs, from home.

Did you know that you could make lots of money managing the social media accounts of others?

Social media management is essentially taking care of the social media profile of small businesses, large enterprises, or a big celebrity.

It consists of just not posting beautiful pictures but the goal behind social media management is to bring more sales, more business, more connections, and so on.

Although many companies have their social media department in house, there are also many businesses that prefer to outsource this task to social media marketing agencies or to freelance social media managers.

Ready to learn how to become a social media manager that makes money? Let’s dive right into it.

How Much Can You Make As A Social Media Manager?

I can tell you that working as a social media manager can be super lucrative.

I did social media marketing for a few dentists in 2018 and I can tell you that it really pays, even when I first started.

Well, results are definitely not typical and I can say that you will make $3500 on your first client.

But what I can say that as a beginner you can easily charge for $500 or even $1000 per month.

When I say beginner, I’m not referring to someone who doesn’t even know what social media is. LOL

The amount of money you can make with social media management is definitely yours to decide.

What I mean is if you want to make $10k per month and say you want to charge $2000 per client, then work your *** off to get those 5 clients, which won’t be easy as pie.

But it’s absolutely doable through hard work, dedication and a clear strategy.

So, how much can a social media manager make in 2021:

  • Low end: $500 – $1,000
  • High end: $2,500 – $10,000

If you want to work high portfolio clients which have the budget to pay you, then you can charge a minimum of $2500 per month.

But if you work with small businesses who only want just a few clients more, they can offer a max of $1000 per month.

Maybe you can get luckier than me!

Like I told you a few lines before and I worked with a handful of dentists in California, doing their social media management.

I managed to close deals around $1500 – $2500 per month. This is to say that there are niches that aren’t so willing to spend in this area although the return on investment could be huge.

I even got one prospect who said to me: “I have enough patients that have been with me for 10 years. Why want more? I was baffled! But then I understand that not everybody wants to become a

Tasks of A Social Media Manager

The responsibility of being a social media manager is not just posting pictures to entertain your client’s audience.

It’s more than that. Keep in mind that a client won’t pay you to just upload a few cute pictures here and there but to actually bring in their business more clients and increase their bottom line.

For this reason, you’ll have a pretty smart list of tasks that you’ll need to tackle. For instance, there are a few essential pieces of work you’ll be asked to perform such as:

  1. Building their social media presence
  2. Raising brand awareness
  3. Growing their audience
  4. Engaging with their audience (reply to queries, comments…)
  5. Running ads
  6. Creating progress reports

When I did social media management, I submitted weekly reports to my clients to give them proof that things are moving.

It’s obvious that you won’t be bringing new clients as soon as you launch but showing them the little tasks you’re doing will make them trust you and see you as a professional.

The Most Popular Social Media Platforms

Well, this one might be easy for some of you to guess the dominating platforms of the social media world.

However, I wish to point something out. As the social media manager, you don’t want to just jump on every social network and start posting related pictures and running ads. You should

You should be able to analyze which platform will perform best for the client’s industry and provide advice to your client accordingly to make him/her understand why you suggest a platform over another one.

This is to say that every industry reacts differently to each of these platforms.

For instance, a beauty shop might and will definitely perform better on Instagram than on Twitter.

Whereas a consulting business might perform better on Twitter than on Instagram., which brings me to the next paragraph about Instagram.


Instagram as you know it is a social media network that deals primarily with photo posts.

Instagram users love seeing beautiful and attractive images to please their eyes. That’s why I’ve taken the beauty shop as an example.

This audience will rather want to view the actual picture and footage of the actual beauty products rather than reading tweets about new products that have just reached the store.

On the contrary, a consulting business will definitely see more of an engaging audience retweeting their tweets rather than posting photos of their office on Instagram.

Pro-Tip: If your client’s business’s products and services can be represented in amazing photos and has an actual audience on Instagram, go for it!


Pinterest? Really? Am I kidding you? Nope, I’m not.

This is THE traffic powerhouse at this point in time and few businesses don’t know how powerful Pinterest is.

I can say this with a conviction that Pinterest is actually the best and quickest way to bring new business, new sales to any type of business.

Pinterest is not for DIYs, recipes, or home decor only! Check out my blog post on how powerful Pinterest is. Click here

Few of you may know this but Pinterest is not a social media platform although it is classified as such.

Pinterest is a visual version of Google and yeah it is a search engine that you can leverage as a social media manager to bring in more business for your clients.


This one is the hardest one but also the one that brings you the best contracts in your life.

If your client is a fitness company or any other business that needs video content to grow, YouTube is definitely the way to go.

You can easily charge more, like $5k – $10k+ per month, because creating videos require so much time and energy.

But the ROI on YouTube is humongous guys!

Don’t underestimate if for content marketing purposes as it can bring back the money invested quicker than on other platforms.

Of course, it depends on the industry you’re working in. Keep that in mind!

How To Become A Social Media Manager

Step 1 – Choose Your Niche

The very first step is to choose an industry you will want to work with.

This might sound odd to you but my recommendation for success is to niche down the choice of your industry.

You don’t want to work with every niche under the sun, right?

Businesses are always on the lookout for social media managers who have already worked in their niche before. They look for expertise!

When I pitch clients for web design services, the first question I get is “Have you worked for a company in the same industry as me?

If yes, show me the work please!”

You see! Some business people will trust you only if you’ve had results for some other business in the same niche as theirs. So, keep that in mind.

It’s a tremendous benefit to work for only one or two niches for two main reasons:

  1. Contracts are easily closed if you’ve worked in the same niche as your prospect’s niche.
  2. You get the experience much faster. After some time, you will right off the bat what will or will not work for that specific client.

I suggest that you do your research before choosing a niche.

See if the businesses in this niche have the budget to pay otherwise it will be so much time, energy, and creativity spent for peanuts.

Step 2 – Design An Attractive Website

A strong online presence is a place to which you will attract your potential clients.

You don’t have to go too fancy on this but rather simple yet professional.

With a website that is well optimized for search engines, clients looking for social media managers can easily find you in the search results.

So, don’t focus only on creating an Instagram account or a Facebook page for your Social Media Marketing Business but create opportunities for those who really need your services to find you.

If you don’t have a website yet, these are the basic tools you will need to get up and running:

Now, you will need a professional website to showcase your services, pricing, and portfolio. I offer web design services on WordPress.

So, if you don’t know anyone who can help you in this regards, please feel free to hit me up at

If you’re serious about a branded business, you will definitely need a professional logo. I do this also. Don’t hesitate to reach out, I would love to help you with your branding needs.

Step 3 – Build Your Portfolio

Clients will always want to see your recent work. So, that’s why having a clean portfolio of your most recent works will be to your utmost benefit.

Well, I understand that if you’ve done social media management before, you won’t be having any past client work.

Pretty obvious! But you can showcase your own social media presence with insights into the engagement of your account.

You can also start by offering a free trial to a friend or a small business, just to get experience + a testimonial and of course something to spice your portfolio.

3 Ways To Land New Clients For Your Social Media Management Services

Running Ads

One of the fastest ways you will be able to get new clients as a social media manager is by running ads and target those people that need your services.

And the two best performing platforms for the best ROI are Facebook & Google Ads.

Creating advertising campaigns will laser target your audience and will help you land clients much faster.

In fact, your ads will be targeted to those businesses that are already looking for the perfect social media managers to grow their business.

Play your card like a pro and offer them an offer they won’t be able to resist!

Sending Cold Emails

This one is my favorite though. I run a digital agency offering branding and web design services.

I can say that 85% of my project pipeline is filled with prospects that I cold email.

99% of people read their emails almost every and a few times a day.

That’s why cold emailing is still one of the best ways I still use today to contract branding and web design project deals.

Click here to read how to land clients via cold emailing.


This has to be the bestest way to land clients that are actually searching for your services online.

But the main downside of Google SEO is that it takes at least 6 months to 1 year for Google to start to pick up your content and push you to search results.

Who has 6 months to wait? I know I don’t but optimizing your content for Google search results should a priority.

It will take a while it’s true for prospects to find your website via Google but as soon as you hit that first page, you can definitely see an abundance of prospects.

Not all will hire you but if only 1% of this traffic hire you, you’ll be so well off. Hehe.

Now that you’ve learned the essential steps of how to become a social media manager, get to work and get those clients!

Good luck.

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